Innovis Genetics Ltd - Marketing
A subsidiary of Innovis Ltd, that manages a number of nucleus flocks for the purpose of creating hybrid animals for the food industry.
As part of ongoing application modifications to the original system developed to manage the company's client base and animal tracking, SmartData were commissioned to implement a number of additional features. These new additions were designed to increase the efficiency of client conversions by making use of existing information, displaying summaries in a manner which was more meaningful to staff and also to implement an advanced search function that would allow for direct targeting of clients. The advanced search allows Innovis to utilise almost all of the underlying data values and build up complex searches which would then be used for mail merges or general followups and also used to automatically update system information such as correspondence records.